Meet the Trio Behind Design Dhaga - Hand-Painted Fashion & Branding Founders
Design Dhaga is built by three partners blending art and design. Preeti Dhindhoria brings 8+ years of hand-painted fabric expertise through Art Factory PD. Lalit, a certified designer, and Gunjan, an MBA with creative vision, lead Lalit Creatives, crafting strong brand identities. Together, their traditional artistry and modern design unite to form Design Dhaga.
-Preeti, Lalit & Gunjan
सदाबहार | TIMELESS
Design Dhaga creates designs that endure through time whether it's a hand-painted saree or digital logo. Our work is rooted in minimal, meaningful aesthetics and exceptional quality.
सच | HONEST
Honesty is woven into everything we create. From authentic hand-painted fabrics to transparent pricing, we promise no hidden surprises only genuine creativity and fair value
सरल | EASY
Simplicity is our strength. We make the process easy smooth workflow, clear guidance, and effortless experience, just like the comfort of warm chai.
Where It All Began
Our past, present, and future—woven together in harmony...
2019
ArtFactory PD began with Preeti Dhindhoria hand-painting fabrics at home, while Lalit and Gunjan launched Lalit Creatives, taking early Designing projects.
2020
Preeti started the ArtFactory PD YouTube channel and received growing orders. Lalit Creatives expanded from basic designs to full branding Skills.
2021
ArtFactory PD explored new painting styles and custom clothing. Lalit Creatives strengthened workflows and worked with brands like Pind Balluchi and Aieraa Overseas.
2022
ArtFactory PD gained recognition for detailed handcrafted work. Lalit Creatives handled more branding and packaging projects, building strong client relationships.
2023
ArtFactory PD introduced new collections and higher customer engagement. Lalit Creatives focused on identity design, digital ads, and social media branding.
2024
Both brands became well-established independently — ArtFactory PD for handcrafted artistry and Lalit Creatives for modern, reliable design solutions.
2025
Customer trust and creative clarity strengthened on both sides, with a clear vision for larger & more refined work.
2026
Timeless designs. Honest work. Easy experiences.
A future woven together with creativity in every thread and every pixel.
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